Lies, Falsehoods and Misrepresentations from Boris Johnson to Rishi Sunak

‎”In a non-negotiated outcome, what would happen is companies like Arla, which is a big Danish company, sells brands like Lurpak in the UK that are manufactured in Denmark, they would have to relocate that production to the UK.”

George Eustice, Andrew Marr Show [Twitter]


George Eustice, the Environment secretary, told  the Andrew Marr Show that EU companies such as Arla would move production to the UK in the event of a no-deal Brexit to avoid costly tariffs.

However, Business Insider reported that Arla’s UK Managing Director, Ash Amirahmadi, contested these claims. He said that the company would not be able to move production to the UK as it would be illegal and that the firm would pass on the cost to customers. 

He said

“The picture around moving products into the UK is a bit more complicated than that statement. If you take Lurpak on its own, it is subject to legal protection which means it can only be made in Denmark. It can’t be produced in the UK. The Secretary of State may or may not have known that.” 

“I would be very surprised if our customers didn’t have to absorb the cost. If we are in a situation of no negotiated deal, then we are looking at increased retail inflation.” 


George Eustice’s assertion is one of a large number of false and misleading statements made by ministers about Brexit. 

We contacted George Eustice’s office to ask about this but we received no response.  

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